In this blog post I am taking a slight departure from the world of health and fitness and, instead, looking at the business side of things, for us as a Personal Training Studio.
As a small business in an industry full of “big players” in the form of national chain gyms like Virgin Active etc it is so important to carve out a niche in the market place that enables us to maintain and grow.
We do have a niche, as we solely offer personal training and, as such, we are exclusive in Ealing as there is no-one else offering personal training in the environment that we provide. I do feel, however that we cannot just rely on that alone and we have to make sure that as a local business we engage the local community as much as possible and to reach out to potential clients that may slip through the net of those national chain gyms.
One of our most recent clients, Anne, is a lady who is 83 years old; she plays tennis and bridge on a regular basis and sees her Bodyline Trainer , Jon, once a week. In a previous career Anne was a professional singer and Jon, who is one of our most experienced trainers and plays the guitar and ukelele a little bit, has decided to hire Anne for a couple of singing lessons! For me , this sums up what we are all about as a small, local business.
In big, national gyms so many personal training sessions can be seen as a means to an end to achieve targets set by the gym management; not so at Bodyline.
At the weekend we are helping Marks and Spencer’s staff, in Ealing, as they hold an in-store charity “bike ride” to raise money for MIND. We are providing them with a bike for the two day event and will have some of our trainers on hand throughout the days to offer advice and answer any questions on health and fitness that any shoppers may have as they wander through the store.
We also offer a free running club on a monday evening, which takes people of all fitness levels and improves their running skills and general fitness. With the Ealing Half Marathon quickly becoming a regular annual event as well, this means we can help even more people run it as each year goes by.
Ealing is such a great community to be involved in and we feel that it is really starting to thrive with the new development of Dickens Yard, the roof-top cinema and, hopefully, the new permanent cinema development. For us to survive, as a small business we have to tap into this community and give a little of ourselves for free in order to grow our business locally and for what we do it has to be local; nobody likes to travel too far from their front door/office to come to the gym.
Do you have a community health/fitness project that we could help you with? Just get in touch via email or give me a call on 07921 77477
If you would like to find out a little bit more about the charity MIND you can visit their website here http://www.mind.org.uk/ and don’t forget, if you are in Marks and Spencers on Friday or Saturday, look out for the people on a bike and come and say hello!